About RiverCulture

What is Turners Falls RiverCulture?

RiverCulture is a partnership of leaders from the Arts and business communities, committed to enhancing and promoting cultural programming in Turners Falls. RiverCulture is the proud recipient of the 2011-12 Massachusetts Commonwealth Award for Creative Community. Given every two years by the Massachusetts Cultural Council, the Commonwealth Awards shine a spotlight on the extraordinary contributions that arts and culture make to education, economic vitality, and quality of life in communities across the state.

Our mission is to:

  • Foster art and culture in Turners Falls
  • Enhances the quality of life of the community
  • Work with a diverse group of community, political, educational, and business leaders to support the creative economy
  • Establish art and culture as a highly visible element of the region’s identity
  • Establish an environment that attracts businesses, residents and visitors to Turners Falls
  • Develop live-work, retail and studio space throughout the town

The project accomplishes this by:

  • Hosting and promoting cultural events
  • Spearheading cooperative marketing efforts
  • Branding and presenting our area’s best cultural resources to the public
  • Maintaining a website as a central resource for event information
  • Serving as a forum for the RiverCulture partners to convene around shared topics
  • Serving as a platform to address local social issues through cultural means
  • Producing printed materials promoting the resources of Turners Falls
  • Participating in the town’s economic development initiatives
  • Analyzing the various impacts of cultural events on our community

The impact of RiverCulture

  • Cultural events now draw thousands of people yearly to Tuners Falls.
    A majority of those visitors come from outside of Montague.
  • In 2007, a total regional economic impact of $785,399 was generated.
  • Visitors now have a positive or more positive perception of Turners Falls since attending a RiverCulture event.

How are we funded?

Turners Falls RiverCulture is funded by local businesses, the Town of Montague, and a grant from the Adams Art Program of the Massachusetts Cultural Council.

How can you support us?

  • Become a sponsor with a cash contribution
  • Support us with an in kind contribution
  • Volunteer for events and committees.

For more information please call, 413-835-1390 or email riverculture@montague-ma.gov.